The connection between Disney and Hallmark goes back to almost the beginning of both companies a century ago. This year, the businesses are partnering once more for a multifaceted campaign that extends to film, merchandise, and theme parks, featuring the opening of the first-ever Hallmark movie filmed at Disney World. Walt Disney World guests will get to experience special offerings in person as part of a new shop opening, which we now have new details about.
Disney World announced the opening timeframe for its Hallmark pop-up shop, as well as concept art and a description of what to expect. Let’s dive into that information and other Hallmark news. Mickey Visit brings you the latest Disney news and planning resources, including the adorable animal vehicles for a new Disney ride and all the rides coming to Villains Land.
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New Hallmark Holiday Store Opening at Disney Springs
For 2026’s holiday season, that relationship between Disney and Hallmark is leading to new ventures for both businesses.
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We’ve already covered the launch of this year’s Hallmark Disney holiday ornaments, which include a Cinderella Castle tree topper, and Hallmark Keepsake Ornaments, which include the Pixar Pal-a-Round wheel from Disney California Adventure.
The centerpiece of this year’s Hallmark/Disney campaign is the first Hallmark original holiday movie filmed at Walt Disney World. The movie is called Holiday Ever After: A Disney World Wish Come True, and it premieres on Hallmark Channel on Saturday, November 28, 2026, at 8:00 PM ET. It will also be available for streaming on Hallmark Plus starting November 29.
Holiday Ever After stars Lacey Chabert and Travis Van Winkle as Lindsey and Philip, who have a disastrous first date and then unexpectedly meet again while on vacation with their families at Disney World, where a romance forms.
To celebrate the new film, Hallmark and Disney launched a new holiday merchandise collection, which includes ornaments, apparel, and bakeware. See the full collection here.
To promote the new movie and give the abundance of new merchandise a home at the place where the movie was filmed, a new Hallmark pop-up shop is coming to Disney World.
The store will be called the Hallmark Holiday Pop-Up and will open at Disney Springs in early October 2026. An exact opening date has not been announced.
The store will sell Disney and Hallmark products, including exclusives inspired by Holiday Ever After. It’s a homecoming of sorts, as Hallmark had a shop at Magic Kingdom from 1974 to 1985.
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Given the popularity of Disney Hallmark items in general, we expect the exclusives only available at this Disney Springs store to be a hit. As a reminder, Disney Springs recently introduced new rules for merchandise release days.
The shop might be the first glimpse of the holiday season to arrive at Walt Disney World. Most of the resort’s festivities begin in early November, including Mickey’s Very Merry Christmas Party.
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