Hallmark and Disney have a long history of partnership and creative collaboration, which has further expanded this year with the upcoming Walt Disney World Hallmark film. This collaboration results in multiple themed ornaments featuring some fan-favorite theme park attractions, plus a new pop-up store coming soon to Disney Springs.
A special Hallmark panel took place at the D23: The Ultimate Disney Fan Event and revealed NEW Disney Parks ornaments for 2027. It is unprecedented to see a look at next year’s ornaments so soon. Next year’s lineup features some exciting additions, including a Disneyland version of the viral castle tree topper that debuted to immense popularity this year. Keep reading for all the details of this reveal. Mickey Visit brings you the latest Disney news and planning resources, including the newest changes to Oogie Boogie Bash and a new Avengers Tower of Terror ride experience.
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Hallmark Reveals New 2027 Disney Ornaments at D23
The “Hallmark & Disney Magic: Our Creative Partnership” panel took place on Sunday, August 16, 2026, a special surprise-reveal session filling a previously unannounced time slot at D23: The Ultimate Disney Fan Event. The presentation took fans behind the scenes of one of Disney’s longest-running merchandise collaborations, offering a look at the creative partnership between Hallmark and Disney. This included a look at the shared beginnings of Walt Disney and J.C. Hall in Kansas City, as well as the unique artistry and innovation behind beloved fan-favorite products.
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The panel also explored the creative process behind many of the Disney-themed merchandise items, especially the ornaments that are a high priority for collectors.
First up, Hallmark revealed that Disneyland will also be getting its own Disneyland Castle Topper that interacts with the other Disney Theme Park ornaments in 2027.
The second in this ornament series will be Big Thunder Mountain Railroad, which will also feature the train going through on the back of the ornament along with the iconic goat call.
Also revealed was Mickey riding the Alice in Wonderland ride vehicle from this classic Disneyland attraction.
We also got a look at a new Star Wars ornament featuring Darth Vader’s Throne.
Along with a new Spider-Man ornament.
The biggest news in this release is the Disneyland Castle Topper, which will light up and make noise and be the main hub of interactions for the other Disney Parks Memories Keepsake Ornament series.
The Walt Disney World version sold out the same day it was released online, so it’s likely this second version featuring Sleeping Beauty Castle will also go quickly. The Disney World tree topper plays three songs, including “When You Wish Upon a Star,” “Electrical Parade,” and “We Wish You a Merry Christmas.” It will be interesting to see if the Disneyland version offers different songs.
The Big Thunder Mountain Railroad ornament will be the second in the Disney Parks Memories Keepsake Ornament series and can interact with both tree toppers. The first ornament in the series was the Dumbo the Flying Elephant Christmas tree ornament, which is still in stock.
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The 2027 ornaments will likely release in July and October of next year. Make sure you pay attention to our coverage of Hallmark here on Mickey Visit to add the next lineup of ornaments to your local Hallmark store wish list. This was the only way I was able to secure my Disney World castle once it sold out online. My local store had reserved one for me since I put my list in so early!
Thank you to cosplaymom99 on Instagram for the photos.
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