PHOTOS! New Look at Merchandise for Disney World Starlight Parade

We just got the first look at the new merchandise for the Disney Starlight nighttime parade coming this summer to Magic Kingdom at Walt Disney World.

This new merchandise is sure to be popular especially all of the light-up items that coordinate with the lighting and music of the parade!

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Disney Starlight Parade Merchandise

Disney Starlight

We just got our first look at the new merchandise coming soon for the Disney Starlight parade at tonight’s media event at Walt Disney World.

Disney Starlight parade

The merchandise includes this light-up Disney Starlight bubble wand which lights up in time with the parade’s music and lighting effects.

Disney Starlight parade

Here’s a close-up of the commemorative pin.

Starlight parade

The Minnie Ears will also light up in time with the parade!

Starlight parade merch

I love the look of this new merchandise and the color scheme.

The new “Disney Starlight: Dream the Night Away” parade is inspired by the “rich history of nighttime parades at Magic Kingdom” with Disney confirming there will be a few easter eggs from the “Main Street Electrical Parade” and “SpectroMagic” parades including the finale float. The parade officially starts on July 20, 2025, at Magic Kingdom.

The parade is also inspired by some of Walt Disney Animation Studios’ earliest animated features with a parade float paying homage to Disney Legend and artist Mary Blair’s original concept artwork for “Cinderella.” You can see this most obviously in the merchandise which leans heavily into the blues and purples. You can read more about the Disney Starlight Parade and its full story, float details, and more in our guide.

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This is all part of a larger kick-off event for summer at Walt Disney World including the new Cool Kids Summer character interactions, the return of the Little Mermaid Show, and a new Disney Villains show at Hollywood Studios.

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About Lindsay Brookshier

Lindsay has been called on as a Disney expert and has been featured by CNBC, SFGate, NerdWallet, Visit Anaheim, and more. She has been writing about the Disney Parks and Universal since 2017. Lindsay visits Disneyland, Walt Disney World, Universal Studios Hollywood, and Universal Orlando multiple times a year. She has sailed on every Disney Cruise Line class ship and has experience visiting both of Disney's private islands along with specialty themed cruises like Marvel Day at Sea. Lindsay provides expert advice for the Disney Parks, Disney Cruises, Universal Theme Parks, and more. As the content director of Mickey Visit she oversees article content and leads our fantastic team of writers to provide news updates, reviews, and money saving tips for guests to experience more and save more money. Lindsay comes from a dedicated Disney family and has been visiting Disneyland since the 1990s.

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