Special Hallmark Ornament Membership Gives Disney Fans Early Access to New Releases, Exclusive Perks, and Discounts

Hallmark’s 100-year-long relationship with Disney has resulted in a large selection of yearly ornaments, including theme park ornaments, along with a new Disney World film coming soon.

For collectors of Hallmark merchandise, there is one great method to be the first to purchase the newest ornaments plus receive additional perks and coupons. Enrollment for this special perk is opening soon and includes free items and more. Mickey Visit brings you the latest Disney news and planning resources, including Disney World’s Extended Evening Theme Park Hours for the holiday season and the new rides coming ot Villains Land at Magic Kingdom.

READ MORE – 11 Unwritten Rules of the Disney Parks You Really Need to Follow

Hallmark Keepsake Ornament Club Enrollment Starts Soon

Hallmark’s Keepsake Ornament Club is an annual membership program that includes a Keepsake Dream that includes exclusive ornaments and other holiday gifts. Membership to the club also includes access to ornaments available only to club members, special savings and Crown Rewards bonus points, and behind-the-scenes content about ornament designers and new releases. Keepsake Ornament Club members also get to shop the ornament release events before the rest of the public, which gives members first access to the limited-edition designs before they sell out. 

You can see the reveal of the exclusive member ornaments in the picture above. Three are included for free with the membership.

Membership to the Hallmark Keepsake Ornament Club is priced at $49.99 plus tax, and enrollment opens November 4, 2026 at 9 a.m. CT.

The 2027 Keepsake Ornament Box includes:

• Three club-exclusive Keepsake Ornaments delivered in your Dream Box: Heading Home for the Holidays, A Furry Welcome and Holiday Delivery.
• The 2027 Hallmark Dream Book.
• Digital coupon for $5 off a purchase of $10 or more.

Membership perks throughout the year also include:

• Special Crown Rewards Bonus Points. Crown Rewards Bonus Points (U.S. only) add up faster at ornament release events for KOC members than for anyone else. That means more Reward Dollars coming your way!
• Up to $30 in offers delivered throughout the year. Look for $5 off $10 purchase coupons in your Membership Packet and your Dream Box, plus a $10 off $30 coupon in each of the Summer and Fall For Keeps issues.
• Access to purchase 4 new club-exclusive ornaments during ornament events that you can’t get anywhere else. Order them in store or online as they release throughout the year.
• Invitation to early, VIP member shopping events the day before Keepsake Ornament Premiere and Keepsake Ornament Debut (only at participating stores in the U.S.; no online VIP experience). You will have first access to products (even Limited Quantity ornaments) before the public and all event rewards apply a day early!
• Exclusive digital gift from the Keepsake Studio
• Special offers throughout the year. Look forward to special Crown Rewards Bonus Points opportunities, plus members-only Keepsake event offers and surprises.
• Receive the For Keeps  quarterly mailings and monthly email newsletters. Get a behind-the-scenes look at Keepsake Ornament creation, exclusive videos, and timely announcements.
  Insider access to the Keepsake Community, an online social space where you can connect with Keepsake artists and other ornament enthusiasts like yourself.

Your membership card and welcome packet will ship soon after you join or renew. The Keepsake Dream Box, including your Dream Book, will ship in April.

Hallmark has also released the full timeline for Keepsake Ornament Club members’ perks: