Disney Lug Bags Have Exploded in Popularity in Recent Years

Move over, Loungefly! Disney Lug bags have exploded in popularity. These themed Disney bags can now be found all over the theme parks, with special editions created just for certain Disney Resort hotels and events.

Let's dive into what makes these bags so popular and why guests love them, including us! Plus, let's take a look at the Disney Lug bags coming soon. These bags were already great functionally and now they also have the great Disney theming.

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New Disney Lug Bags Available Now and Coming Soon!

It's hard to track all of the Disney Lug bags out there because there are just so many!  But we will keep this page posted with new and upcoming bags.

Here's a look at the two new Lug bags available now at EPCOT for the International Food & Wine Festival.

We also got a sneak peek at the new Mickey holiday bag launching for this season at the recent Destination D23.

What Is the Lug Brand?

Lug was founded by Ami and Jason Richter in 2005 to “freshen up the luggage retail environment” with more fun yet functional designs. Their bags took off once they were featured on Oprah, which was followed by a QVC partnership and a CNN feature. In 2023, Lug premiered their Disney collaboration at Destination D23.

We caught up with Ami and Jason at Destination D23 in 2025 to hear more about their journey creating bags with Disney and their focus on creating new designs. They traced the evolution of their Disney bags from the first Figment back in 2023 all the way through the new designs. They've really amped up the designs with embellishments like ears and extra pouches on the front. I also love that inside each bag is a different pocket fabric design.

Theme park fans fell in love, and the collaboration quickly expanded once it debuted at the Disney Parks in 2024. The same year, they partnered with Universal Studios to launch a customizable Wicked-inspired collection.

Now the collaboration with Disney is featured at the Disney Parks with styles varying from seasonal holidays, Disney Resort hotels, countries around the EPCOT World Showcase, and iconic Disney characters. You can see some of these examples in the photo above from our recent tour of their impressive booth at Destination D23. There is truly a style for every type of Disney interest.

The monorail bag is one of my favorites! This is a release at Disney's Contemporary Resort that continues to sell out quickly.

Lug Bags are Both Functional and Themed

The Lug bags all feature great functionality, including multiple pockets and RFID features. For example, the Lug Coupe style bags include a privacy pocket with a built-in RFID shielded wallet. These are such cool elements to include in a bag!

I personally have bought many Lug bags, and I use my main Disney Cruise Line Lug backpack constantly as a teacher who carries many items all day. This bag fits my computer, book, and pens, and is so comfortable for carrying heavy items. I love all the different pockets, which are handy for carrying everything I would typically also have in a purse. Whenever I think I'm going to switch to a different backpack, I always end up back at my Disney Lug bag.

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If you haven't tried Lug yet, you might end up loving them for travel, theme parks, and just day-to-day life.

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