Hallmark is officially getting into the themed cruise business, giving enthusiastic Hallmark holiday fans another way to experience the magic of the season. The brand’s recent holiday cruise went viral, with fans across social media saying they wished they had known about it and asking how they could get in on the experience. This news comes right after the big Hallmark ornament sale, new Disney merchandise line with the new Hallmark Disney movie coming soon.
Now, Hallmark has announced its plans for 2027, including booking dates, the cruise ship that will host the festivities, how to sign up, and details about the entertainment guests can expect onboard. Mickey Visit brings you the latest Disney news and planning resources, including new Disney World annual pass perks and free perks at every Disney World hotel.
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Hallmark Announces 2027 Hallmark Christmas Cruise
Hallmark’s Christmas Cruise is becoming an annual holiday tradition, with demand strong enough to sell out every sailing since 2024. Norwegian Cruise Line has hosted the themed cruise for the last three years, with sailings typically leaving Miami and heading to Mexico or the Bahamas.
However, one big change for next year is that Hallmark is switching to Celebrity Cruises for their Hallmark Christmas Cruise, with the 2027 cruise sailing on the Celebrity Reflection. This ship is smaller than the ships used in the last two years, the Norwegian Joy. This means that it may be even harder next year to get a spot on this dedicated sailing since demand is always so high.
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The Hallmark Christmas Cruise includes fan-favorite Hallmark stars with live shows, interactive workshops, plus the premiere of a new Countdown to Christmas movie. Some Hallmark Stars will even offer special photo ops. Photos and video footage of past Hallmark Christmas Cruise shows many well-known stars from the films participating in onboard activities and taking photos with guests.
The 2027 Hallmark Christmas Cruise will set sail November 8-12 onboard the Celebrity Reflection. The four-day cruise will depart from Fort Lauderdale, FL, and Grand Bahama Island, Bahamas.
A presale for select groups will take place on November 10 at 11 AM ET. In the past, these presale groups have included those who are members through Hallmark+ and Crown Rewards. Other Hallmark memberships include the Hallmark Keepsake Ornament Club, but it’s unclear if that would count for presale access.
The general on-sale date is November 12 at 11 AM ET.
Pricing has not been revealed yet for the 2027 Hallmark Christmas Cruise, but the 2026 cruise fares started around $1,495 per person, or $2,990 for an interior stateroom accommodating two guests, including taxes and fees. Balcony staterooms started at $4,110 for two guests.
That pricing was also based on a cruise hosted on Norwegian Cruise Line, so it may look different now that it is switching to Celebrity Cruises.
As for the Celebrity Reflection, it is expected to get a big refresh next year, including 13 new spaces and upgraded amenities before the Hallmark sailing.
The ship features a half-acre Lawn Club with real grass, multiple specialty restaurants, a spa, fitness center, pool, and adults-only Solarium. There is a large indoor theater, which will likely serve as the main spot for Hallmark’s daily live entertainment and interactive experience with Hallmark stars.
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The Hallmark Christmas Cruise has sold out every single year, and now that the last cruise went viral on social media, I expect we will see great demand for next year’s cruise.
Here’s a look at the Christmas Hallmark Cruise highlights from the host for this year. The featured image is from the below post.
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