There is a lot of excitement surrounding the release of Hallmark’s first-ever Christmas movie filmed at Disney World. We recently got a first look at the trailer, the release date for the film, and the reveal of the Hallmark merchandise collection inspired by the film.
Now, Hallmark has shared yet another big announcement: a pop-up Hallmark store will soon be coming to Disney World! Keep reading for everything we know so far about this new offering and the movie. Mickey Visit brings you the latest Disney news and planning resources, including a change to Disney’s Star Wars experience that was getting less popular, and Disneyland’s Halloween foods just revealed for 2026.
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Disney Hallmark Pop-Up Shop Announced
Later this year, Hallmark will release its first-ever holiday movie filmed onsite at Disney World, starring Lacey Chabert and Travis Van Winkle. The film follows the story of Lindsey, who is vacationing with her family when she encounters Philip, whom she had a disastrous first date with, and time together at the Most Magical Place on Earth melts the rivalry into romance.
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During an executive session with the Television Critics Association, Darren Abbott (President of Hallmark Media and Hallmark’s Chief Brand Officer) shared that a pop-up Hallmark Store is coming to Disney Springs for the launch of the new film.
Abbott shared, “We’re really creating a 360-degree experience around the content.” This strategy is part of an initiative known as One Hallmark, which means “thinking about all of the commercial levers we have across the enterprise and bringing those together.”
We do not yet have an opening date for this pop-up shop. We do now know Holiday Ever After: A Disney World Wish Come True will release on Saturday, November 28th, so we anticipate that this may open a bit before then (perhaps with the kickoff of the Disney World Christmas celebration) and stay open through the holidays.
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It’s unclear yet what merchandise will be offered at the pop-up shop but if we had to guess, we could see some of the items from the merchandise collection Hallmark has announced for the upcoming film. To celebrate the release of the new film, Hallmark is releasing a Holiday Ever After: A Disney World Wish Come True collection. Since this merchandise is also being produced through collaborations with notable brands like Loungefly, Vera Bradley, and others, the available stock may be plentiful enough to support a Disney Springs location.
This includes everything from greeting cards to ornaments, gifts, gift wrap, and more. See everything you need to know about the merchandise collection in our article here.
We recently visited to check out Hallmark’s release of 9 New Disney Ornaments in the 2026 Summer Dream Book sale, including highlights like the viral Cinderella Castle Christmas Tree Topper that lights up and plays music. This would be a fun addition to the pop up shop in Disney Springs but this might be a bit more out of reach, especially since the Cinderella Castle Christmas Tree Topper has sold out!
Other ornaments from this collection include a Dumbo the Flying Elephant attraction ornament, a spinning Pixar Pal-A-Round ornament, and a Soarin’ Around the World Mickey ornament. You can see them all in our article on the Disney Hallmark ornament collection here, with prices and details.
The news of the Disney Springs Hallmark pop-up shop was originally reported by Laughing Place.
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