New Disneyland Genie Plus Change Will Bring Unnecessary Confusion to Offering

A major change to the Genie+ service at Disney World was just announced as starting this month, guests will be able to plan ahead of their vacation with pre-arrival Lightning Lane bookings. At Disney World, guests will be able to make up to 3 Lightning Lane selections in a theme park ahead of their visit. As part of this new change, Disney World will be renaming the existing Individual Lightning Lanes and the Genie+ Lightning Lanes.

Though there will be no changes to the way that guests book their Lightning Lane reservations at Disneyland, the Genie+ service at the resort will be undergoing a name change as well. This news comes just as visitors are acclimating from the switch to the previous FastPass and MaxPass services to the recently introduced Genie+, so it adds a lot of confusion for visitors as it undergoes yet another name change.

Below, we will share details on exactly what is changing and when this goes into effect. Keep reading for more details on the Genie+ name change at Disneyland!

New Disneyland Genie+ Name Going Into Effect Soon

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Disney has announced that Disneyland will be changing the name of the “Genie+ service” to “Lightning Lane Multi Pass,” and “Individual Lightning Lanes” will now be referred to as “Lightning Lane Single Pass.”

A Disneyland representative shared, “We look forward to introducing new, simpler names for the attraction access offerings at Disneyland Resort as part of our ongoing commitment to making a visit to our theme parks easier to navigate.”

This is the illustration of the former name to the new name below:

• “Genie+ service” –> “Lightning Lane Multi Pass”
• “Individual Lightning Lanes” –> “Lightning Lane Single Pass”

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Even though there will be some significant changes to how Lightning Lanes operate at Disney World, these changes will not come to Disneyland. This is simply a name change, as Disney confirmed that “the way guests purchase, select and redeem Lightning Lane passes at Disneyland Resort will remain the same.” The new name change will go into effect beginning July 24.

With already a fair amount of confusion surrounding the recent name changes to this service, we can't imagine this will be an easy name switch for guests to embrace at Disneyland after changing from FastPass to MaxPass to Genie+ and now “Lightning Lane Multi Pass.” Even though Genie+ has been the name of the service over the last few years at Disneyland, many people will still refer to it as FastPass out of habit.

Disney gave up a significant brand when they stopped using the FastPass name and now are once again shifting away from their most recent name change. I didn't like the shift from FastPass and I don't love this new name change either.

We don't see any good reason that Disney decided that the name change had to take place at Disneyland as well. Overall the Genie Plus service has worked well for us when we've used it at Disneyland and believe that generally guests feel the same way. For that reason it isn't like the Genie Plus brand is tarnished at Disneyland. We don't see how a name change does anything to better the guest experience at the parks and reduce confusion. They should have kept the names the Genie Plus name at Disneyland to prevent the need for another round of reeducation of park guests.

At Walt Disney World it was a different story. The Genie Plus service was clunky and was used by too high of a percentage of the guests in the parks which made it far less effective for managing a day at the theme parks. We appreciate the change to allow for pre-arrival bookings at that resort as we discuss in far more detail here. The name change in Florida also makes far more sense as guests have a disdain for the Genie Plus offering there.

Originally, the Genie name change was meant to really highlight all the services that came with the introduction of Genie+ which included the free planning help on the Disneyland app which is simply called Genie. The Genie service will remain available on the app providing access to the Tips Board and suggestions for guests on how to plan their day. This may also just further increase confusion to the name change as the original Genie service is still hanging around but just not in its Genie+ format. I will be curious to see how the Genie service will be formatted on the Disneyland app now and how it will incorporate the new name change.

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