Walt Disney World‘s holiday season is right around the corner, and one of the resort’s most unique additions for 2026 is happening on television: the first-ever Hallmark Christmas movie filmed at Disney World. We’ve been following this highly anticipated movie closely as Disney and Hallmark prepare for the premiere with new merchandise. Many of those items will be available in person at a new store.
A limited-time Hallmark shop at Disney World will celebrate the new Hallmark Christmas Disney movie. We now know when this store will open and what guests can expect inside. Mickey Visit brings you the latest Disney news and planning resources, including a change to a popular Disney World ride and issues with AI taking real designs.
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Hallmark Pop-Up at Disney World
Hallmark’s first Christmas movie filmed on location at Walt Disney World in Florida is coming to cable and streaming this holiday season.
The movie is called Holiday Ever After: A Disney World Wish Come True, and it premieres on Hallmark Channel on Saturday, November 28, 2026, at 8:00 PM ET. It will also be available for streaming on Hallmark Plus starting November 29.
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Here’s the official description for the film’s plot:
Lindsey (Lacey Chabert) and her extended family head to Walt Disney World to spend a magical Christmas together. But the dream of a jolly holiday gets quickly dashed when Lindsey discovers her room is next door to Philip (Travis Van Winkle), a disastrous first date she recently had, who’s also there on a family trip. As Lindsey and Philip’s paths cross throughout their stay, the frost starts to thaw as they learn they’re not so different from each other after all. Thanks to some Walt Disney World magic, the holiday wish Lindsey made in Cinderella Fountain just might turn their rivalry into romance.
In addition to Chabert and Van Winkle, Holiday Ever After also stars Richard Kind, Christy Carlson Romano, Bryce Durfee, Taegen Burns, and Asher Alexander. Disney fans may know Kind as the voice of Bing Bong in Inside Out, and Romano as Ren on Even Stevens and the voice of Kim Possible.
To celebrate Holiday Ever After, Hallmark and Disney will open a limited-time store called the Hallmark Holiday Pop-Up at Disney Springs in Disney World. The store was announced in August as opening in “early October,” and we now have an official opening date.
Hallmark Holiday Pop-Up will open at Disney Springs on October 7, 2026.
The shop is located in the Town Center section of Disney Springs. Specifically, you can find it between the Everything But Water store and Gateway to Discovery – A Disney Vacation Club Welcome Home Center.
We expect this will include most of the merchandise collection that launched on October 1 on Hallmark.com and in-person nationwide at select Walmart and Kohl’s locations.
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This collection features items inspired by the Holiday Ever After film.
The lineup of merchandise includes a Loungefly mini-backpack, a Minnie Mouse ear headband, Spirit Jerseys, kitchenware, and pajamas. See all of the Holiday Ever After merchandise with close-up views and pricing.
Hallmark just debuted 17 new Disney Christmas tree ornaments nationwide at Hallmark retailers and online.
Hallmark’s holiday programming begins with its annual Countdown to Christmas celebration starting on October 16.
The October 7 opening of the Hallmark Holiday Pop-Up at Disney Springs marks the first glimpse of the holiday season to arrive at Disney World. Most of the resort’s other offerings will roll out in November. Plan your holiday season Disney trip with all the dates and ticket pricing for Mickey’s Very Merry Christmas Party and the list of celebrity narrators for this year’s Candlelight Processional.
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