Disney World Reveals First Look at New 55th Anniversary Merchandise

Walt Disney World has begun to reveal the new merchandise collections for the 55th Anniversary. Some of these items are coming soon or available now, and one extremely popular item will likely sell out!

Keep reading for all the details on this newest merchandise collection releasing for Disney World’s 55th anniversary. Mickey Visit brings you the latest Disney news and planning resources, including the new Disney World attraction opening soon first look along with its complicated virtual queue process.

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Walt Disney World 55th Anniversary Collection

WDW 55th Merch
Photo via Disney

First up is the sneak peek of the new Walt Disney World 55th Anniversary Collection, which also reveals the logo for the merchandise. This collection will be coming to Emporium, Creations Shop, and select locations. It will likely be available online too.

This image features a T-shirt and sweatshirt with the new design.

WDW 55th Merch
Photo via Disney

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The collection will also feature a backpack with the new logo and park icons.

WDW Minnie Ears
Photo via Disney

The collection will, of course, feature some brand new Minnie Mouse ears!

Mickey Mouse plush
Photo via Disney

And lastly, this Mickey plush was also teased as part of the collection. There is no specific release date yet, and the photos were listed on the Disney World shopping website as items that are coming soon.

Limited-Edition Cinderella Disney World Doll

Disney World doll
Photo via Disney

This limited-edition doll combines Disney’s Cinderella with the original attraction, Prince Charming Regal Carrousel. The dress of this Cinderella doll is a timeless tribute to the attraction, with embroidered golden and metallic ”C” monograms and carrousel horses galloping along the skirt hem.

Cinderella Limited Edition Doll – Walt Disney World 55th Anniversary
Photo via Disney

Cinderella is presented in window display packaging that reads “Walt Disney World 55th Anniversary,” with golden foil decoration and ribbon ties. The doll is a limited edition of 5,000.

The new Cinderella Doll will be available soon at select Walt Disney World Resort locations and will launch online at DisneyStore.com on October 12.

Mickey Ears and Disney World Scentsy Wax Collection

Scentsy wax collection
Photo via Scentsy

A new collaboration with Scentsy, available now, features a Disney World Embroidered Mickey Ears Scentsy Warmer for $90. The back of the warmer even includes the iconic embroidery!

Also available now is the new Walt Disney World Scentsy Wax collection for $28, featuring five scents inspired by the original lands of Magic Kingdom Park, including:

  • Main Street, U.S.A. — caramel popcorn + cinnamon roll + vanilla sugar
  • Adventureland — mango + palm leaves + cool jungle notes
  • Fantasyland — pear + lilac + spun sugar
  • Frontierland — lavender + sage + cedarwood
  • Tomorrowland — fresh air + eucalyptus + cosmic greens

READ MORE – We Visit Disney Parks Weekly. You Really Don’t Want to Forget These 10 Things During Your Disney Vacation.

While not advertised as part of the 55th anniversary collection, it’s not uncommon for common brands to collaborate with Disney around the time of notable celebrations. These wax melts also fulfill a want that Disney fans have been asking about for some time: to capture the iconic smells of the theme park.

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About Lindsay Brookshier

Lindsay Brookshier has been recognized as a Disney expert since 2017 and has been featured by outlets including CNBC, SFGate, NerdWallet, and Visit Anaheim. She holds a Master’s degree in English and visits Disneyland, Walt Disney World, Universal Studios Hollywood, and Universal Orlando multiple times each year, giving her first hand insight into park operations, seasonal trends, crowd patterns, and touring strategies.

Her experience also extends to Disney Cruise Line, where she has sailed on every class of ship, visited both of Disney’s private islands, and participated in specialty sailings such as Marvel Day at Sea and Very MerryTime cruises. This depth of travel allows her to provide practical, data informed travel guidance across Disney Parks, Disney Cruise Line, Universal theme parks, and related destinations.

As Content Director of Mickey Visit, Lindsay oversees editorial strategy and daily content. She also leads the development and analysis of Mickey Visit’s crowd calendars, using historical wait time data, ticket pricing trends, and seasonal attendance patterns to forecast park crowd levels. Lindsay writes touring plans, authors in depth reviews, and offers expert analysis on Disney experiences. She also serves as an expert on Disney discounts and merchandise, tracking ticket offers, hotel promotions, seasonal deals, major merchandise collaborations, and collectible releases across the parks and online.

Lindsay comes from a lifelong Disney family and has been visiting Disneyland since the 1990s. She is currently planning a Disney Cruise Line wedding and her favorite ride is the Haunted Mansion.

See her Muck Rack profile here.

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